Monday, November 26, 2007

cyber sales

cyber sales Today is Cyber Monday, the traditional start of the online holiday shopping season, with some experts predicting a 20% hike in online sales this year over last, with total Internet shopping season sales expected to near $25 billion.


For just today, the comScore Media Metrix research firm predicts Cyber Monday sales of $700 million, well over the $608 million for Cyber Monday 2006.


Instead of getting up early for the bargains like so called Black Friday shoppers did at brick and mortar stores the day after Thanksgiving, most Cyber Monday online sales are made during working hours, as cyber shoppers use the fast Internet connections at work to comparison shop and place their orders.

According to a study commissioned by Shop.org, 54.5% of office workers with Internet access ― or 68.5 million people ― will shop at work today, up from 50.7% in 2006 and 44.7% in 2005. A lot of the retail stores like Toys "R" Us and Macy's are hosting one-day only Cyber Monday specials.


All this is a good news, bad news deal, of course. While online business may be good for the economy, it comes at a cost that offsets some of the gains.


The job placement consulting firm of Challenger, Gray & Christmas Inc. of Chicago says employers could lose a total of $488 million in productivity as employees steal time from their jobs to click their way through their holiday shopping list.

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